This commercial features the retired NBA All-Star Charles Barkley. Since his retirement in 2001, Barkley has made regular appearances on TNT, and has even announced his plan to run for governor of Alabama in the 2014 election.
Basketball player, studio analyst, politician… but is copywriting Barkley’s true calling?
Charles Barkley is struggling to write a “poem” during this commercial; a poem that happens to be about Taco Bell. He is writing words to sell… is it poetry? Maybe. Copy? Definitely.
Check it out:
