Resume

Cara Breeden - Strategic Web Copywriter * Social Media Consultant * Brand Storyteller

a p p r o a c h

Create online communities and transform businesses into the go-to industry authority through strategic Web content, blog articles, tweets and other Internet media that fuel interactivity and engagement.

e x p e r i e n c e

Cara Breeden Copywriting – Lawrence, KS
May 2009 to Present
FOUNDER/STRATEGIC WEB COPYWRITER

Provide Web content consulting, copywriting and social media management services to wide range of clientele.

  • Write strategic Web copy based on proven methods. Using research results as key influence for messaging.
  • Create online communities with Facebook Fan Pages and active Twitter accounts that encourage interaction through polls, contests and active threads.
  • Advise Web content alterations for businesses based on target markets, current marketing messages, strengths, weaknesses, competition and industry. Recommendations include social media presence, Web site structural changes, Web copy improvements and online advertising avenues.
    • CLIENTELE: ClikTru, DoNanza, Norada, English Profi, Unique Duo, CAM Transportation, author Naomi McDonald, Riaenjolie, Inc., Alteract Marketing, ActionCOACH, World Wide Learn, Always Something Brilliant, SuddenPayDay.com, Ad Tracker Reviews, Paddy Power Casino, Rounds, Miller & Associates, ChristmasTreeForMe.com, Tradimax.com

Get Hits 4 Education Foundation – Lenexa, KS
November 2008 – January 2009
MARKETING INTERN

Formulated non-profit startup’s marketing and fundraising strategies and created fundraising literature.

  • Advised marketing strategies in order to raise awareness and improve fundraising efforts. Strategies included direct mail, e-mail campaigns, Web marketing and social media marketing based on internal and external research.
  • Created copy, layout and design of fundraising literature mailed to potential donors.

The Baker Orange – Baldwin City, KS
January 2006 – May 2009
CHIEF COPY EDITOR/COLUMNIST

Wrote columns published bi-weekly, led copyediting staff and served on the editing board.

  • Published opinion columns bi-weekly in online and print editions of award-winning newspaper.
  • Oversaw editing process and maintained weekly rotation of editing. Provided feedback to writers and editors for each published article.

e d u c a t i o n

Bachelor of Arts in Business and English – Baker University, Baldwin City, KS – 2009

  • GPA: 3.48
  • RECOGNITION:
    • Morton Prize for Prose, 2007 and 2009
    • Selected presenter for 2009 National Undergraduate Literature Conference (NULC)


a s s o c i a t i o n s

Freelance Exchange of Kansas City (FXKC), Kansas Writers Association, YoungGuns International, Delta Mu Delta Business Honor Society, Sigma Tau Delta English Honor Society