As a marketer, I probably pay more attention to the Super Bowl commercials than the game itself. (Although, I was pretty pumped that the Saints won!)
This year, what really struck me was how many commercials involved the Internet. We live in a media-rich society, and various media are now blended together to create better usability. TV and Internet are no longer distinctly separate entities, as Super Bowl XLIV commercials clearly showed.
By my count, seven dot com companies aired commercials this year, including CareerBuilder, GoDaddy, Google and others. In addition to these, several other commercials included a “go online” call to action, like the pantsless Dockers commercial that urged viewers to go to dockers.com/freepants to get… can you guess? Free pants.
Here is a list I compiled of Super Bowl 2010 commercials that focused on Internet content or were produced by dot com companies:
- CareerBuilder
- Cars.com
- E-Trade
- Focus On The Family (FocusOnTheFamily.com)
- GoDaddy
- Dockers (dockers.com/freepants)
- HomeAway
- Intel
- Monster
- FLO TV
- Vizio
Coolest new product: FLO TV. It offers instant access to TV shows and Web content on your big screen and portable device. (You can check it out at FLOTV.com.)
My favorite: Google’s commercial that told a love story through searches. I found it creative, engaging and just plain sweet. (Watch it below.)
If I missed any Web-related commercials, please comment and I’ll update the list!
